Whether you’re starting fresh or finally ready for a site that reflects how far you’ve come, your website should feel like a natural extension of your brand, and a confident next step in your business journey.
The things no one really talks about, but you feel deeply
You’ve tried piecing it together yourself, but it never feels quite right, and now you’re second-guessing every decision.
You’re in an endless cycle of Canva, your website, and a dozen tabs open with “how to” tutorials, but no closer to something you’re proud to share.
Your brand has evolved, but your website still reflects an earlier version of you—and it shows.
You just want it done right—without spending weeks figuring out platforms, plugins, or design best practices.
Chances are, you’ve already tried.
You’ve spent hours Googling tutorials, tweaking templates, and wondering if your site's “good enough” to share. Maybe it’s been sitting on your to-do list for months. And every time you sit down to tackle it, you end up overwhelmed by all the decisions.
But if you’re anything like my clients, you’re ready to feel confident about your online presence—without trying to figure it all out alone.
The average small business owner spends over 80 hours building their own website, only to redo it within a year.
Your time and energy belong in your zone of genius, not wrestling with tech. You shouldn’t be tweaking, troubleshooting, or wondering whether your website’s doing your work justice.
You want a site that reflects your growth. You want clarity, not confusion, when it comes to design. And most of all, you want the confidence to share your link proudly.
What if you didn’t have to figure it out alone? What if you had expert support and a site designed to grow with you—beautiful, strategic, and completely aligned with your vision?
Your website isn’t just a placeholder—it’s your first impression, your silent pitch, and one of your most powerful brand assets.
When your site is misaligned or missing altogether, it’s not just a design issue. It’s missed opportunities: lost leads, lower trust, and that exhausting feeling of not being able to fully show up online.
You deserve a site that makes things easier, not harder—one that works while you’re working and even when you’re not.
Introducing
A strategic, done-for-you service designed to elevate your brand, simplify your tech, and support your next level of growth.
Let’s create a thoughtful, high-impact website—one that reflects your brand, supports your goals, and makes it easy for your dream clients to connect with you, from first click to final inquiry.
What makes this more than just a pretty website?
Strategy First
We’ll start with a deep dive into your brand, audience, and goals so the strategy behind your site is just as strong as the design.
Your Brand, Brought to Life
No templates. No shortcuts. Just a fully custom, mobile-friendly site that reflects your brand and positions you as the expert you are.
Built for Users (and Google)
Your site will be designed with usability and conversion in mind, plus foundational SEO to help you show up, get found, and grow.
Support Doesn’t Stop at Design
From booking tools and email marketing to forms and calendars, I’ll make sure your essential tech runs smoothly behind the scenes so your site works for you, not the other way around.
“Working with Madison gave me the clarity I didn’t know I needed, and a website I finally feel proud to share.”
— Amanda, 6 1 Face
before & after
From outdated DIY sites to strategic, custom Showit designs that capture your brand and support your next chapter, these before-and-afters tell the story.
Once you’ve chosen your package, you’ll complete a quick onboarding form and secure your start date with a signed agreement and deposit.
We’ll work together through a guided process—covering content, strategy, design, and refinement—to bring your vision to life with clarity and intention.
You’ll walk away with a polished, purpose-driven website and the tools to keep it running smoothly, plus post-launch support if you need it.
“We’ve gotten overwhelmingly positive feedback on our site! Everyone comments on how well it functions, even on mobile.”
— Nichol, Moonlight Press
“I shared the new website with the women at work; they had no idea I was doing this. They ALL liked it—not one complaint!”
— John, Simply Delicious Catering
“Madison has a great eye for design and a true knack for tech. She took our vague descriptions and turned them into exactly what we wanted.”
— Kyle, Amplified NYC
With a master’s degree in digital media and user experience design and years spent building websites, I specialize in creating beautiful, functional sites that work hard for your business.
No tech jargon. No overwhelm. Just thoughtful design and seamless support from someone who understands what it’s like to build something from the ground up.
I believe when women entrepreneurs have the right design and systems in place, they become unstoppable.
You know your business inside and out. But when it comes to your website, you’ve hit a wall. Maybe you’re still piecing things together, or maybe what you have doesn’t reflect the caliber of your work.
You don’t want to be a designer. You just want a website that supports your growth and helps you show up the way you’re meant to.
Wouldn’t it feel good to work with someone who sees your vision, understands your audience, and can bring it to life online? Good news—you’re in the right place.
Show Up with Confidence
Design Rooted in Strategy
A Streamlined Experience
Flexibility to Grow with Ease
“Already, I’m getting so many emails for appointments from my new website. I’m bragging about you to everyone!”
— Maryann, Adrienne's Bridal
You’re looking for a quick fix or don’t yet have clarity on your business direction.
You’re not quite ready to invest time, energy, or resources into the process.
You’re hoping for a fast turnaround without thoughtful collaboration.
You’re looking for a one-size-fits-all template with minimal customization.
You’ve outgrown your current website (or don’t have one yet) and feel uncomfortable sending people to it.
You’re ready to invest in your growth with a site that reflects your expertise.
You want a website that actually supports your goals, not just one that looks nice.
You value clarity, quality, and collaborative partnership.
5 Pages
~6-10 weeks
Includes:
Mobile responsiveness + SEO fundamentals
Light strategy to support clarity & flow
Basic integrations (Email opt-in, contact forms)
1 round of revisions
10 Pages
~8-12 weeks
Includes:
Mobile Responsiveness + SEO fundamentals
Full design strategy + UX optimization
WordPress blog + Basic integrations
2 rounds of revisions
15+ Pages
timeline based on scope
Includes:
Mobile Responsiveness + SEO Fundamentals
High-touch strategy + copy support
Blog + Custom integrations (memberships, eCommerce)
3 rounds of revisions
Timelines vary depending on the scope, but most projects take between 6–12 weeks. We’ll set a realistic timeline together during onboarding so you always know what to expect.
I don’t offer copywriting services, but I can provide a copy guide to help you craft your content or collaborate with your preferred copywriter. If you’d like a referral, I’m happy to connect you with a trusted partner.
Showit is a user-friendly, drag-and-drop website platform with powerful design flexibility and seamless WordPress integration for blogging. I use Showit because it lets me create beautiful, custom websites without code that my clients can actually update and maintain on their own.
Absolutely. Showit makes it simple to update your content, and I’ll walk you through everything during our handoff. You’ll also receive 30 days of post-launch support in case you need extra guidance.
Yes—every site includes on-page SEO essentials like keyword optimization, meta descriptions, and alt text. For more advanced SEO needs, I’m happy to refer you to trusted specialists.
Yes, most clients choose milestone-based payment plans. I’ll outline the details clearly in your proposal.
As part of your package, you’ll get 30 days of post-launch support. If you need help beyond that, you can always add ongoing support through my C.A.R.E. Plan.
To kick things off, I’ll send a short onboarding questionnaire and a checklist of everything I’ll need—like your brand assets (logo, color palette, fonts), copy, and any content you’d like included.
No problem! If you’re starting from scratch or need a refresh, I offer branding services, including logo design, color palette development, and font pairing.
I offer basic e-commerce options in Showit, such as linking to external shops or integrating digital product sales. If you need a full online store, I typically recommend Shopify or another platform—and I can help with setup and guidance.
Yes! Every Showit site is fully mobile responsive. In fact, I design a completely custom mobile version alongside your desktop site—so it’s like you’re getting two polished websites built in one.
Absolutely. I can integrate tools like Flodesk, ConvertKit, Mailchimp, Calendly, Acuity, and more, depending on your systems. These integrations are part of your setup if included in your selected package.
Follow along for everyday moments, creative inspiration, and life behind the business!
@madisonkinnard