My journey has been anything but linear, but every turn led me closer to where I am now. With a background in psychology, special education, and even medicine, and a master’s degree in digital media and experience design, I’ve always been drawn to work that helps others and makes a meaningful impact. I didn’t know then where that pull would take me.
So young, so eager!
In October 2014, at just 24 years old, I was hospitalized with myocarditis and septic shock. I was put into a medically induced coma, but ended up in heart and lung failure. I spent days on full life support and ultimately went into cardiac arrest. Surviving that—and the long road to recovery that followed—reshaped how I thought about resilience, purpose, and the kind of work I wanted to do.
That life-changing experience led me to pursue medicine. I completed a post-bacc pre-med program, worked in the emergency room at Mount Sinai for four years, and was accepted into my top-choice PA school. But when COVID-19 upended the world, it also shifted my path. I found myself burned out and misaligned, and I realized medicine wasn’t the only way to help people.
Coming back to the digital space felt like coming home again. I returned to Read to Lead and rediscovered how much I loved building experiences that help people feel more capable and confident. But when the organization closed its doors, another setback turned into an opportunity.
A colleague, friend, and mentor asked for my help launching her business online—and suddenly, everything clicked.
I realized I could combine my love of design, tech, psychology, and strategy to support women entrepreneurs who want their business to run smoothly and feel more put-together online.
Now, I help women-led brands build websites and systems that feel aligned, intentional, and truly their own. Whether I’m designing something new or supporting you long-term, my goal is the same: to help you show up online with confidence and clarity.
A Virgo through and through, I’m equal parts strategist, creative, and the friend who notices the pixel that’s one millimeter off.
Top: Sriracha & Paisley, my constant companions.
Left: In the ICU, fighting the good fight. Right: My favorite photo from our big day!
Left: Big Red Bull energy.
Right: Exploring Monaco with my bestie.
Madison Kinnard is a Digital Experience Designer who helps women entrepreneurs build intentional online spaces that support the way they work. With a blend of creativity, strategy, and technical know-how, she designs custom websites and connected systems that reflect her clients’ vision and support their long-term growth.
NOW FOR THE IMPORTANT STUFF
Your at-a-glance guide to where I stand on all the truly important things.
Ice cream of any kind. Seriously, I scream for ice cream.
Timothée Chalamet
Diet Coke
Detective—I love putting the pieces together.
Amalfi Coast, Italy.
LaCroix
WiFi, obviously.
F1. I swear I liked it before it got cool in the US.
Can I pick a beach at the base of a mountain?
Honestly, all of them. No shame.
Curated tools, thoughtful tips, and updates from behind the scenes—sent occasionally, never overwhelming.
Be the first to know about new offers, templates, and resources for women-led brands.
Follow along for everyday moments, creative inspiration, and life behind the business.
@madisonkinnard