Tools, Resources, and

Favorite Things

Whether you’re building your first website or refining a growing brand, the right tools make all the difference.

Here’s a curated list of my tried-and-true favorites. Some links are affiliates, but I only share what I genuinely use, love, and stand behind.

I hope these make things a little easier for you, too.

Free Resource

Get the Free Website Audit Checklist

Quickly pinpoint where your website could be performing better—from design and UX to flow & conversions. Perfect if you want to polish your online presence without guessing.

Highly Recommended

Tools of the Trade

Canva

Design beautiful graphics and documents, even if you’re not a designer. Great for social posts, PDFs, and branded assets.

Explore Canva

Showit

Design custom, code-free websites that are easy to manage and fully your own. It’s my go-to for building personality-packed sites.

Discover Showit

Flodesk

Send stunning, on-brand emails in minutes. Their modern templates and automations make marketing actually feel fun.

Try Flodesk

HoneyBook

Your all-in-one client management tool for bookings, contracts, invoices, workflows, and communication for every project.

Try HoneyBook

ClickUp

The ultimate project management platform for organized, visual thinkers.

Explore ClickUp

ChatGPT

Your digital brainstorming buddy for ideas, content, and quick answers.

Try ChatGPT

My Favorite Free Tools

Coolors

Build color palettes fast.

Fontpair

Match Google Fonts easily.

Best Free Fonts

Browse beautiful, free fonts.

SVG Repo

Find free SVG icons for any project.

SVGOMG

Easily & visually compress SVG files.

Pexels

Find free, high-quality stock images.

TinyPNG

Compress images without losing quality.

Squoosh

Fine-tune image optimization online.

Business & Beyond

Personal Favorites

A mix of tools that streamline my day, plus a few things that just make life easier. Here are my everyday go-tos.

Tonic Site Shop

My favorite Showit templates. Save 20% with my link.

Shop Tonic Site Shop

Rosebud

An app to track emotions and patterns with simple reflections.

Discover Rosebud

Paula's Choice

Science-backed skincare that actually delivers.

Explore Paula's Choice

HelloFresh

Easy, genuinely good meal kits (trust me, I've tried them all).

Try HelloFresh

Rent the Runway

Designer styles on rotation. Great for confidence and convenience.

Shop RTR

NordVPN

A reliable VPN for working safely from anywhere.

Get NordVPN

Élevae

Curated stock photography to elevate your visual brand.

Discover Élevae

Reclaim AI

Optimize your schedule with AI-driven calendar magic.

Try Reclaim AI

Sketch

A Mac design tool for creating user interfaces and prototypes.

Check Out Sketch

Reader Favorites

Your website might look beautiful—but is it confusing to visitors? Here are five website user experience tips to simplify, clarify, and guide people to take action.

Running a business gets easier when your tools actually work for you. Here are my go-to platforms that help creative entrepreneurs stay organized, automate tasks, and create with more ease.

Your website should evolve as your business does. Here are five clear signs it’s time for a redesign—and how a fresh, strategic site can help you grow with ease.

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