The C.A.R.E. Plan
Ongoing Support for the Business You’re Building
Your website and systems need regular care to stay effective. But you shouldn’t be the one fixing tech issues, making updates, or troubleshooting when something breaks. That’s where steady, reliable support makes all the difference.
Stay focused on your work—I’ll take care of the rest.
You don’t need to manage everything on your own.
Running a business already takes enough of your time and energy. Keeping your website updated, fixing little issues, and handling all the backend maintenance can quickly eat into your day.
You deserve support that helps things run smoothly behind the scenes—so you can show up with more clarity and less stress.
Less chaos, more clicking “mark as complete.”
What Ongoing Support Actually Gives You
A calm, consistent partner in your corner
Someone who understands your business, knows your tools, and supports your long-term growth.
A website and system you can rely on
No more wondering if something is broken, outdated, or misaligned. You’ll know it’s taken care of.
More time for what really matters
Instead of spending hours tinkering with the backend, you get space to focus on your clients and your ideas.
A quick note
I built this service because I needed it, too.
A few years ago, I was trying to juggle every update, fix, and tech issue on my own, and it drained me. Now, I get to be the partner I wish I had back then: consistent support, clear guidance, and someone who actually enjoys the tech side.
And I’d love to bring that ease to your business.
introducing
The C.A.R.E. Plan
Rooted in Connection, Alignment, Refinement, and Elevation, this plan gives you ongoing support for your website, tech, and digital systems—so everything behind the scenes stays up-to-date, stable, and working the way it should.
How It Works
Choose Your Package
Pick the monthly plan that best fits your business needs and workload.
Submit Your Tasks
Submit your edits, updates, or fixes through your custom ClickUp form.
Sit Back & Relax
I’ll keep your site fresh, secure, and running smoothly month after month.
“Madison is truly the best friend my business never knew it needed.”
— Ali
What you'll walk away with
A partner who understands your systems inside and out
Reliable support for everyday updates and fixes
A smoother client experience
Monthly insights so you can make data-backed decisions
Peace of mind knowing your backend is taken care of
What Clients Are Saying
Amanda gained clarity and confidence
“I really appreciate Madison’s attention to detail and her explaining everything I need to know to thrive and be successful. Highly recommend!”
With tech support and guidance, Amanda gained the tools to feel confident and positioned for success.
Courtney & Nichol elevated their presence
“Everyone comments on how professional our website looks and how well it functions, even on mobile!”
With ongoing design and website updates, Courtney & Nichol maintained a polished and user-friendly online presence, boosting their professional image and client trust.
Ali grew her business with strategic support
“Because of Madison, I was able to expand to a larger audience and put systems in place that made me feel confident, at ease, and organized.”
With strategy and tech support, Ali expanded her reach and implemented the systems and structure she needed to step into her leading role with confidence and ease.
Maryann increased her appointment inquiries
“Already, I’m getting so many emails for appointments from my website. I’m bragging about you to everyone!”
Maryann's NYC bridal salon website was outdated and failing to attract customers, resulting in missed opportunities. With my Web Design service and C.A.R.E. Plan, we created a modern, sophisticated site that finally aligned with the quality of her brand—and inquiries reflected that shift.
shaina finally had some free time again
“Working with Blaire was one of the best decisions I've made in my business. It's literally been game-changing.”
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Is This For You?
You're too busy for updates & tech tasks
You want reliable help you can trust
You’re craving more time and less stress
You value ease and long-term support
You're ready to hand off your backend
Choose the C.A.R.E. Plan That Fits Your Needs
Essential Support
1 Hour
per month
You will get:
3-month minimum
Strategic Support
4 Hours
per month
Everything in Essential, plus:
Monthly traffic analytics reports
Annual digital strategy session
Up to 5 prioritized change requests
Priority email Support (within 24 business Hrs.)
6-month minimum
VIP Digital Support
8 Hours
per month
Everything in Strategic, plus:
Monthly SEO + analytics reports
Quarterly digital strategy sessions
Ongoing updates as needed*
Instant messaging access (e.g., Slack)
6-month minimum
*Ongoing updates include standard support tasks like content swaps, layout tweaks, SEO updates, and troubleshooting.
Larger projects (e.g., full-page designs or new builds) may be scoped separately.
Website maintenance (updates + backups)
Monthly health & performance reports
2 change requests for design, tech, or content
Email support (within 48 business hours)
Frequently Asked Questions
What’s considered a “request”?
A request is a single task, such as a design tweak (e.g., swapping images, adjusting layouts, or updating fonts/colors), a technical fix (e.g., resolving broken links or troubleshooting forms), or a content update (e.g., updating text or adding a blog post). Requests typically take 30 minutes or less.
What if I need more than my package allows in a month?
You’re always welcome to submit additional requests! Anything beyond your included allotment will be billed at my hourly rate, and I’ll always get your approval before moving forward. We can also explore upgrading your plan if you need more ongoing support.
What happens if I don’t use all my requests one month? Do they roll over?
Unused requests don’t roll over, but don’t worry, I’ll always encourage you to get the most out of your plan! I’ll also send a gentle reminder mid-month to prompt any pending tasks.
Can I submit multiple small tasks as one request?
If they're related and under 30 minutes total, yes! If the work exceeds 30 minutes, it may count as two.
What if I need a full website redesign or a new page?
The C.A.R.E. Plan covers updates and enhancements, but if you’re ready for a full redesign or want to build something brand-new, I offer custom design services! Just let me know, and we’ll discuss the next steps.
Is collateral design included (PDFs, social media graphics, etc.)?
Collateral projects like PDF design, lead magnets, or social media graphics aren’t included in these plans but are available through my Design Day Intensives.
How fast will you complete my tasks?
All requests submitted within the month will be completed by month’s end. Smaller tasks are typically completed within a few business days. If something will take longer, I’ll let you know right away!
Will you remind me to submit tasks?
Yes! I’ll send a gentle nudge if I notice you haven’t submitted any requests by mid-month.
How do I submit a task?
You’ll submit your tasks through a custom ClickUp form. It’s easy to use and helps ensure I have everything I need to get started—think details, deadlines, and any necessary files.
How will we communicate?
We’ll primarily communicate via email, with Slack (or similar) available for VIP Digital Partner clients for quicker, day-to-day communication.
Can I pause my plan if I need to take a break?
Life happens! While plans are billed monthly during your commitment period, I’m happy to chat if you need to pause due to travel, illness, or other circumstances. We’ll find a solution that works for both of us.
Follow along for everyday moments, creative inspiration, and life behind the business.
@madisonkinnard
