You only get a few seconds to make a first impression online. If visitors land on your website and feel even a little confused, they’re gone—no matter how great your work is. The good news is that with a few simple website user experience (UX) tips, you can make your site feel clear, intuitive, and inviting, without starting from scratch. It’s all about clarity, flow, and helping your visitors instantly understand what you do and why it matters to them.
BTW: If your site doesn’t feel quite right anymore, you might also like 5 Signs It’s Time for a Website Redesign.
When Design Alone Isn’t Enough
Even beautiful websites can fail if users don’t know where to click or what to do next. I’ve seen so many women entrepreneurs pour their hearts into design, only to lose potential clients because of small UX issues.
The truth is: great design isn’t just about how your site looks—it’s how it feels to navigate.
5 Signs Your Website Might Be Confusing
If any of these sound familiar, it’s a good sign your site could use a little UX refresh—and I’ll walk you through how to fix each one:
1. You have too much text on your homepage.
If visitors need to scroll forever or read paragraphs to “get” what you do, they’ll likely tune out.
The Fix: Use concise headlines that speak directly to your audience’s needs. Break long paragraphs into short, skimmable sections with clear subheadings.
2. Your calls-to-action aren’t clear.
Every page should have a clear next step. If visitors aren’t sure where to go next—book, contact, or learn more—they’ll leave.
The Fix: Make your CTAs stand out with intentional color, whitespace, and direct language. Phrases like “Book a Call” or “Start Your Project” work far better than vague ones like “Learn More.”
3. Your branding feels inconsistent.
Fonts, colors, and styles that change from page to page can make your brand feel disjointed or amateur.
The Fix: Stick to your brand guidelines. Use a consistent color palette, font pairing, and tone of voice throughout your site. Need brand collateral designed quickly? Check out my Design Day Intensives.
4. It’s not clear who your site is for.
If your copy speaks to everyone, it connects with no one.
The Fix: Write directly to your ideal client—use “you” language and examples that reflect their goals, pain points, and priorities.
5. It’s not optimized for mobile.
On Showit, for example, your mobile site is designed separately, which is a huge advantage. But it also means it’s easy to forget small details like spacing, text size, or image placement.
The Fix: Always preview your mobile site as you design. Make sure CTAs are easy to tap, text is readable, and layout feels natural.
A Quick Website Checkup
The best websites don’t just look good—they guide visitors.
Try these quick checks today:
- Can someone tell what you do in 5 seconds?
- Is there one clear CTA on every page?
- Does your site feel consistent from top to bottom?
- Is your mobile experience smooth and easy?
If you hesitated on any of those, it’s worth revisiting your layout or copy.
Clarity Is What Converts
UX isn’t about perfection—it’s about empathy. When you make your site intuitive, you’re showing respect for your visitors’ time and attention. Small, thoughtful changes can completely transform how clients experience your brand.
Need to check your site with fresh eyes?
📥 Grab my free Website Audit Checklist for small tweaks to make a big difference.
🖥️ Need more than a few fixes? Explore my Showit Web Design Service.
